Is Your Voice Being Heard – Why Your Company Needs a Great Web Presence

Online Reputation

Manage a company's online reputation with a few easy-to-follow SEO tips. Whether it’s it's the owner or CEO who is the victim of online slander, or an entire insurance agency or company that’s fighting negative publicity, there are some easy steps for damage control.

Write SEO Copy For Humans Not For Search Engines

You Could See Your Revenues And Your Rankings Soar

What is the Google Sandbox?

The Google sandbox is an Internet tale told by many webmasters who are stuck in its playground. The Google sandbox effect has never been confirmed by the company, but marketing experts and website owners believe there is some truth to the rumor. The infamous Matt Cutts, a Google employee who heads up the search engine’s Quality Search Team, never acknowledges the existence of the sandbox, but his blog comments tip-toe around the rumor.

Social Network Marketing

The Twitter world is growing at an exponential rate, and its micro-blogging applications are just as rapidly expanding. For every person there seems to be a different reason to use this short message networking service, from keeping in touch with friends and family to getting the latest news to marketing products and services. The one common thread with most Twitter users is the desire to expand their audience. Retweeting, or having your message forwarded on to others, is a great way to reach a larger number of people.

Expanding the Audience

Your websites should speak a lot about yourself and the business you represent. How things are shown online can influence how visitors feel about your company, and whether or not they would like to buy your products or hire your service. First of all, what aspects of a web site are considered to be visitor-friendly?

- It must be an easy site to navigate. Every link on your site must work, and you should provide buttons above, below, and on the side of every page so that visitors can easily go to and from portions of your site.

It is commonly understood that a website is an important tool that no company should be without. It gives a company an online presence, and extends normal company business activity into a whole new world. As with most companies, you will have spent a lot of time deciding on a market strategy, brand identity and other important features of your company image, but do these decisions feature on your website? Your company goal is to make money. Be careful that you do not employ a web designer whose goal is to win design competitions. The two goals may contradict each other.

A web designer is a person with technical skills and creativity who can design web pages to meet your business needs. A big question is whether you should design your own web pages to save money or hire a professional web designer to get the job done right. Here are three questions to consider in preparation for this important decision.

Setting up your website or blog on the internet is the first step in getting the message out about your product or cause, but won’t be very effective if people don’t know about it. The second, and harder step, is making it really attractive to the search engines. If you apply a few SEO (Search Engine Optimization) techniques to your website, it will rank higher in the search results and drive more people to your site. The hard part is knowing what simple tricks you can apply to your site to make it stand out to the search engines, and make them rank you higher.

Market Your Site

Even though people must sign up for a newsletter to receive it, there are still those who will complain that they did not want the emails. Avoid spam complaints with the following tips to reduce the risk of your newsletter being called spam.

Double Opt-In Strategy

People sign up for newsletters by entering their name and email address in a form on your website. Many newsletter publishers stop verification at this point and simply begin to send the newsletter to the email address on file. This is called a single opt-in subscription.